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Nike ‘Write the Future’ campaign jinx

June 30, 2010

Nearly every player in the Nike ‘Write the Future’ commercial has been eliminated from the World Cup.  Drogba, Cannavaro, Rooney, Landon Donovan, Tim Howard, and Ronaldo have all been eliminated with their teams.  Though Brazil hasn’t been eliminated, Ronaldinho wasn’t even selected to the squad.  Now today Roger Federer was knocked out of Wimbledon.  This is worse than the Madden cover curse.  Spain’s Iniesta, Fabregas, and Pique are the only stars from the commercial still alive in the tournament.  That coupled with the South American dominance to this stage in the tournament would suggest that Spain is doomed against Paraguay.  I wouldn’t go that far, but maybe this commercial’s jinx will keep them from hoisting the cup.  Nike has tried to negate the notion that their campaign is a curse by releasing a previously unaired version of the commercial featuring Robinho.  Could this mean that both Spain and Brazil are doomed?  Not so sure.  Kobe was also in the commercial and the Lakers succeeded in winning the NBA finals.  Of the 8 remaining teams, 3 of them are represented in the commercial (Brazil, Spain, and the Netherlands–the team competing against Portugal in the Ronaldo segment).  So my money is on one of the two powerhouses remaining that are not shown in the commercial will capture the cup.  The winner of Germany v. Argentina will take the tournament.


From → Soccer, Sports, World Cup

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